MIKUNA
Ricky Echanique
Ecuadorian-founded wellness brand bringing Chocho, an ancient Andean superfood, to modern plant-based nutrition.
The inaugural 2026 list
The Señora 100: 100 Hispanic & Latino Brands to Know in 2026
The Señora 100 recognizes the Hispanic and Latino-founded consumer brands shaping what we buy, wear, eat, read and bring into our homes. From category-defining companies and household names to emerging founders building what comes next, these are 100 brands we believe deserve to be known.
Editor’s letter
Why We Created the Señora 100
Hispanic and Latino founders are building some of the most exciting consumer companies today. But too often, their businesses appear in temporary shopping lists that disappear when Hispanic Heritage Month ends.
We wanted to build something different. The Señora 100 is our annual recognition of the founders and companies making an impact across the categories Señora Era covers every day — beauty, fashion, home, food, family, media, culture and community impact.
Some of the brands on this list are already household names. Others are just beginning. Together, they represent the creativity, ambition and influence of Hispanic and Latino entrepreneurship today.
01 / 20 honorees
Beauty + Wellness
Beauty + Wellness
20 of 20
Nopalera
Sandra Velasquez
Chicana-founded Mexican botanical bath and body brand that turned the nopal cactus into a symbol of Latina luxury, now stocked at Nordstrom and Credo Beauty.
Rare Beauty
Selena Gomez
Selena Gomez's mission-driven makeup brand broke Sephora launch records while funding mental-health access through the Rare Impact Fund.
Sigma Beauty
Simone Xavier & Rene Xavier Filho
Brazilian-founded beauty-tools brand whose F80 Flat Kabuki brush became an industry staple and helped pioneer influencer-led beauty marketing.
Eauso Vert
Faye Harris & Tanya Gonzalez
Clean-luxury fragrance label built by two former Estée Lauder marketers that went viral on TikTok and landed shelf space at Bergdorf Goodman.
Ortega
Etienne Ortega
Celebrity makeup artist Etienne Ortega's namesake lip-focused line channels his Jalisco, Mexico roots through blue agave-infused formulas.
Maranta Power
Laura Om
Maranta Power is a Puerto Rican professional curly hair care brand founded by stylist Laura Om to define, care for, and hydrate natural curls
Toty
Sofia Vergara
Sofía Vergara's science-backed suncare and beauty line, developed with Spain's Cantabria Labs and named after her late brother's childhood nickname for her.
Chillhouse
Cyndi Ramirez-Fulton
Cult downtown-NYC beauty and wellness studio-turned-product brand known for its playful, Instagram-friendly self-care essentials.
Beautyblender
Rea Ann Silva
Rea Ann Silva's category-defining makeup sponge changed how the world applies foundation and built a global beauty-tools empire.
Kitsch
Cassandra Morales Thurswell
Affordable, design-forward hair accessories and beauty brand that scaled from LA street style staple into a mass-retail favorite at Target and Ulta.
Ceremonia
Babba Rivera
Latina-founded haircare brand rooted in ancestral rituals, credited with bringing curl- and texture-inclusive haircare into Sephora's mainstream.
Rizos Curls
Julissa Prado
Julissa Prado built her curl-care line in her mother's kitchen; it's now a go-to for the curly and coily hair community nationwide.
Ocoa Beauty
Cory & Nicol Varona
Dominican-born sister duo's haircare brand celebrates curl diversity across the African diaspora and Latin America.
Reina Rebelde
Regina Merson
Regina Merson built this Mexican-inspired makeup line to bring bold color and 'rebel' confidence to Latina beauty rituals.
Melt Cosmetics
Lora Arellano (co-founder)
Bold, pigment-rich color-cosmetics brand co-founded by celebrated Mexican-American makeup artist Lora Arellano.
Alamar Cosmetics
Gabriela Trujillo
Cuban-American-founded cosmetics brand built around vibrant, culturally rooted color stories and strong community identity.
Vive Cosmetics
Joanna Rosario & Leslie Valdivia
Created specifically to expand shade ranges and representation for Latina consumers historically underserved by mainstream beauty.
Bésame Cosmetics
Gabriela Hernandez
Argentine-American-founded vintage-inspired makeup house celebrated for historically accurate, glamour-era formulas and packaging.
Lights Lacquer
Kathleen Fuentes
Creator-founded nail brand known for its vivid, editorial-worthy polish shades and strong social-first following.
02 / 20 honorees
Fashion + Accessories
Fashion + Accessories
17 of 20
Cadena Collective
Alejandra Aguirre & Mabel “May” Aguirre
Latina-founded marketplace bringing handmade fashion, jewelry, and accessories from independent Mexican and Latin American designers to a wider audience.
Clare V.
Clare Vivier
LA-based handbag label built on French-inspired, effortlessly cool design that grew into a full accessories lifestyle brand.
Soraya Hennessy
Melissa Song
Taiwanese-Argentine designer Melissa Song's accessories and home-crossover brand known for its sculptural, jewelry-like handbags.
Port de Bras
Clarissa Egaña
Venezuelan-founded, ballet-inspired activewear brand made with biodegradable stretch fabric, praised for its feminine, sustainable design.
FARM Rio
Katia Barros & Marcello Bastos
Rio de Janeiro's maximalist print label turned Brazilian joy and biodiversity into a global fashion phenomenon with wide U.S. retail distribution.
Carolina K
Carolina Kleinman
Argentine-born designer's resort label celebrated for hand embroidery and artisan techniques sourced from across Latin America.
PatBO
Patricia Bonaldi
Brazilian occasionwear label known for statement fringe and beading that has become a red-carpet and resort-wear staple.
Cuyana
Karla Gallardo & Shilpa Shah
"Fewer, better things" philosophy brand co-founded by Ecuador-born Karla Gallardo, now a premium accessories and apparel mainstay.
Maygel Coronel
Maygel Coronel
Colombian designer whose sculptural, body-conscious silhouettes have earned a fast-growing luxury-fashion following.
Larroudé
Marina Larroudé & Ricardo Larroudé
Brazilian-founded footwear label built by former fashion editor Marina Larroudé, known for versatile, statement shoe design.
Little Words Project
Adriana Carrig
Community-driven beaded jewelry brand built around a "pass it forward" bracelet exchange with a devoted national following.
Johanna Ortiz
Johanna Ortiz
Cali, Colombia-born designer whose sculptural silhouettes and vivid prints made her a global red-carpet and resort-wear favorite.
Adriana Degreas
Adriana Degreas
São Paulo-based designer known for sculptural resortwear and crochet detailing worn on the world's most photographed beaches.
Eberjey
Ali Mejia & Mariela Rovito
Argentine-founded sleepwear label credited with turning loungewear into a design category of its own.
Agua Bendita
Catalina Álvarez & Mariana Hinestroza
Colombian swim house built from repurposed fabric scraps that grew into an internationally celebrated, artisan-driven brand.
Peixoto
Mauricio Esquenazi
Colombian-born, Miami-based designer's swimwear line is crafted in small batches to support employment in his hometown of Cali.
Maaji
Manuela & Amalia Sierra
Colombian sisters' whimsical, reversible swimwear brand scaled into a globally distributed lifestyle label.
03 / 20 honorees
Home + Design
Home + Design
6 of 20
Valorosa
Melissa Gallardo
Salvadoran-American founder's candle line celebrates Latinx heritage through scent, with flavors like Cafecito Con Leche and Coquito, now in Nordstrom and Barnes & Noble.
BloomsyBox
Juan Palacio
Colombian-founded flower-subscription company that ships farm-fresh blooms direct from Latin American growers to U.S. doors.
Melanie Abrantes Designs
Melanie Abrantes
Bay Area designer-maker known for hand-turned wood and cork objects rooted in Brazilian and Portuguese craft traditions.
Skura Style
Linda Sawyer & Alison Matz (Eva Mendes, co-owner)
Design-forward antimicrobial sponge and kitchen-cleaning brand that Eva Mendes joined as co-owner and brand ambassador in 2022.
Hedley & Bennett
Ellen Bennett
LA-based apron and kitchen-gear brand built by a former line cook that became a favorite of professional and home chefs alike.
Latinx With Plants
Andi Xoch
Mexico City-born, LA-based founder's Instagram-community-turned-storefront celebrates the ancestral connection between Latinx identity and plant care.
04 / 15 honorees
Food + Drink
Food + Drink
16 of 15
De La Calle
Rafael Martín del Campo & Alex Matthews
A modern Mexican beverage brand that transforms centuries-old tepache into a bright, lightly fermented sparkling soda, pairing Rafael Martín del Campo’s family tradition with a contemporary approach to flavor and scale.
Bawi
Victor Guardiola & Jordan Hicks
A sparkling agua fresca brand bringing the nostalgic fruit flavors of Mexico into a modern, lower-sugar canned drink designed around cultural representation as much as refreshment.
Perfy
Vasa Martinez (Vasa Jurich)
A low-sugar, caffeine-free soda brand made with real fruit juice, adaptogens and nootropics, created by Vasa Martinez as a deeply personal tribute to his mother and the people he lost.
Tamalitoz
Jack Bessudo & Declan Simmons
A playful Mexican candy brand born from a Mexico City candy studio, best known for colorful hard candies filled with a signature chili-lime center that turns classic confectionery into a sweet, spicy experience.
Siete Foods
Veronica Garza, Miguel Garza & the Garza family
A category-defining Mexican-American food brand that grew from Veronica Garza’s grain-free tortilla recipe into a national portfolio of tortillas, chips, sauces, seasonings and pantry staples rooted in family and heritage.
Somos
Miguel Leal, Rodrigo Zuloaga & Daniel Lubetzky
A modern Mexican food brand making restaurant-inspired rice, beans, salsas and meal starters that bring the depth and variety of everyday Mexican cooking into an easy, design-forward pantry format.
Tia Lupita Foods
Hector Saldivar
A Mexican-inspired pantry brand named for founder Hector Saldivar’s mother, bringing family recipes into hot sauces, tortillas and better-for-you foods with bold flavor and an unmistakably personal origin story.
Pisqueya
Maritza Abreu
A Dominican-American pantry brand born from founder Maritza Abreu’s family restaurant legacy, bottling the vibrant Latin-Caribbean flavors of her heritage into sauces and seasonings made for the modern kitchen.
Loisa
Kenny Luna & Scott Hattis; Yadira Garcia joined as an owner
A next-generation Latin pantry brand reimagining staples like sazón, adobo and sofrito with cleaner ingredients while keeping the flavors, rituals and cultural meaning of the Latin kitchen firmly at the center.
Fillo’s
Daniel Caballero & Antonio Caballero
A Latin American pantry brand founded by brothers Daniel and Antonio Caballero, turning the sofrito-seasoned beans and regional flavors they grew up with into convenient ready-to-eat meals and pantry staples.
Solely
Simon Sacal
A clean-label food company built around an unusually simple idea: make convenient snacks from whole fruits and vegetables with as few ingredients as possible and no unnecessary sugar, preservatives or fillers.
Coyotas
Janet Flores Pavlovich
A premium tortilla brand founded by Sonora-born chef Janet Flores Pavlovich, who reworked the flour tortilla tradition she grew up with into handcrafted cassava tortillas made with just four simple ingredients.
Kuali
Janeen Mendoza Cruz & Rodrigo Cruz Ayala
An Oakland-born Mexican salsa company founded by wife-and-husband team Janeen and Rodrigo Cruz, known for bold salsa macha and unapologetically authentic flavors designed to taste like México rather than a watered-down version of it.
Fresh Bellies
Saskia Sorrosa, Virginia Watkins & Nick Pallone
A family snack brand created to make fruits and vegetables genuinely craveable, using bold global flavors and whole-food ingredients to help children develop more adventurous palates from an early age.
Chomps
Pete Maldonado & Rashid Ali
A fast-growing protein snack company founded by Pete Maldonado and Rashid Ali, best known for simple-ingredient meat sticks that turned a bootstrapped direct-to-consumer idea into a major national retail brand.
Agua Bonita
Kayla Castañeda and Erin PonTell
Founded by Kayla Castañeda and Erin PonTell, Agua Bonita is a Latina-led beverage brand reinventing traditional Mexican aguas frescas with real fruit, dramatically less sugar, and rescued produce that helps reduce food waste.
05 / 10 honorees
Kids + Family
Kids + Family
7 of 10
Super Smalls
Maria Dueñas Jacobs
A joyful children’s accessories brand founded by former fashion editor Maria Dueñas Jacobs, translating the fantasy of grown-up jewelry into oversized gems, crafts and dress-up pieces designed for imaginative play.
Agua Bendita Kids
Catalina Álvarez & Mariana Hinestroza
The children’s extension of Colombian label Agua Bendita, bringing the brand’s exuberant prints, hand-finished details and unmistakable resort sensibility to playful swimwear and vacation pieces for kids.
Eberjey Kids
Ali Mejia & Mariela Rovito
The children’s extension of Miami-founded Eberjey, translating the brand’s signature softness and relaxed luxury into polished pajamas and sleepwear made for cozy family moments.
Millennial Lotería
Mike Alfaro
Mike Alfaro’s clever modern reinvention of traditional Mexican Lotería, replacing familiar cards with witty millennial and Latino cultural references to create a game that is equal parts nostalgia, satire and representation.
La Coqueta
Celia Muñoz
A London-based children’s fashion label founded by Spanish designer and mother of five Celia Muñoz, known for heirloom-quality clothing that pairs traditional Spanish craftsmanship with an elegant modern sensibility.
Maisonette
Sylvana Ward Durrett & Luisana Mendoza de Roccia
A premium children’s marketplace founded by former Vogue editors Sylvana Ward Durrett and Luisana Mendoza de Roccia, curating fashion, décor, toys and family essentials with a distinctly editorial point of view.
Rookie Humans
Gabriela Freire-Anggono
A whimsical nursery and children’s bedding brand founded by Uruguayan-born Gabriela Freire-Anggono, turning crib sheets and bedding into imaginative illustrated worlds designed to make everyday childhood feel magical.
06 / 10 honorees
Books + Media + Culture
Books + Media + Culture
9 of 10
Steamy Lit
Mel Saavedra
A romance-first literary collective, bookstore, subscription box and convention platform built to amplify women authors of color and LGBTQ+ voices while making the genre feel more inclusive and celebratory.
Cafe con Libros
Kalima DeSuze
A Brooklyn-based intersectional feminist bookstore and coffee shop that centers books by women, girls and nonbinary writers of color while creating an intimate gathering place for community and conversation.
The Lit Bar
Noëlle Santos
The Bronx’s beloved independent bookstore and wine bar, created as a stylish literary gathering place that pairs thoughtfully curated books with events, conversation and community.
Duende District
Angela María Spring
A mobile and pop-up bookstore collective founded to center Black, Indigenous and other writers of color, bringing thoughtfully curated books directly into communities that have historically been underserved by traditional bookselling.
Whose Books
Claudia Vega
A community-centered independent bookstore in Dallas’s Oak Cliff neighborhood created to expand access to books, champion literacy and build a culture of reading for families across southern Dallas.
Mitu
Beatriz Acevedo & Doug Greiff
A pioneering digital media company built around Latino audiences, using entertainment, culture, social storytelling and branded content to speak to a generation long underserved by traditional media.
Remezcla
Claire Frisbie, Nuria Net & Andrew Herrera
An influential independent media brand covering emerging Latine music, entertainment, culture and identity with the point of view that what was once labeled alternative is now part of the mainstream.
Con Todo Press
Naibe Reynoso
A Latina-owned independent publisher creating beautifully illustrated bilingual books that introduce children to Latino leaders, history and culture while expanding representation on family bookshelves.
Chau Luna
Ximena Diego
A Brooklyn-born children’s book company dedicated to helping families raise bilingual readers through a joyful, carefully curated collection of Spanish-language books for children of all ages.
07 / 17 honorees
Nonprofits & Organizations
Nonprofits & Organizations
17 of 17
Voto Latino
Rosario Dawson & María Teresa Kumar
A national civic engagement organization founded to build political power within the Latino community through voter registration, education, advocacy and campaigns designed to bring younger Latino voices into the democratic process.
Fundación Pies Descalzos
Shakira
Shakira’s Colombia-based foundation dedicated to transforming children’s lives through high-quality public education, school infrastructure and community programs in some of the country’s most vulnerable communities.
Eva Longoria Foundation
Eva Longoria
A foundation focused on helping Latinas build brighter futures through education, entrepreneurship and economic opportunity, investing in the skills and resources that can create lasting mobility for women and families.
Fundación Mi Sangre
Juanes
A Colombian foundation created by Juanes that uses education, leadership development and social-emotional learning to help young people become active builders of peace and positive change in their communities.
Lopez Family Foundation
Jennifer Lopez & Lynda Lopez
Founded by sisters Jennifer and Lynda Lopez, the foundation was created to expand access to quality health care and health education for underserved women and children, including through major partnerships in pediatric and community health.
George Lopez Foundation
George Lopez
George Lopez’s nonprofit organization supports kidney disease awareness and patient programs while also creating opportunities and experiences for underserved children, military families and communities in need.
Maestro Cares Foundation
Marc Anthony & Henry Cárdenas
A nonprofit co-founded by Marc Anthony and Henry Cárdenas that partners with local organizations to improve the lives of disadvantaged children across Latin America and the United States through homes, schools and community programs.
Milagro Foundation
Carlos Santana & Deborah Santana
The Santana family’s foundation channels resources to organizations serving underserved children around the world, with a focus on education, health and the arts as pathways to opportunity.
Fundación Leo Messi
Lionel Messi
Lionel Messi’s foundation supports children and adolescents through programs centered on health, education, sport and social inclusion, using opportunity and access to help young people reach their potential.
Harness
America Ferrera, Wilmer Valderrama & Ryan Piers Williams
A nonprofit founded by America Ferrera, Wilmer Valderrama and Ryan Piers Williams that connects artists, activists and cultural leaders to use storytelling, collaboration and collective action as tools for social change.
Gloria Estefan Foundation
Gloria Estefan
Gloria Estefan’s charitable foundation supports health, education and humanitarian causes, extending her family’s philanthropy to organizations and communities facing urgent needs.
Ricky Martin Foundation
Ricky Martin
Ricky Martin’s nonprofit organization works to combat human trafficking and exploitation through education, advocacy, research and programs designed to protect vulnerable children and communities.
SLAM Foundation
Armando Christian Pérez (Pitbull) and education partners
An education nonprofit behind the Sports Leadership Arts and Management school network, using students’ interest in sports and entertainment as an entry point to rigorous academics, career preparation and leadership development.
Good Bunny Foundation
Bad Bunny
Bad Bunny’s Puerto Rico-focused foundation invests in children and young people through initiatives spanning arts, music, sports, education and community support, with an emphasis on expanding access to opportunity on the island.
Kering Foundation
François-Henri Pinault
Kering’s philanthropic foundation works to break cycles of violence against women and children by funding specialist organizations, mobilizing the luxury group’s global platform and building long-term partnerships around prevention and survivor support.
Miranda Family Fund
Luis A. Miranda Jr. & the Miranda family
The Miranda family’s philanthropic fund invests in organizations advancing arts and culture, education, civic engagement and community power, with a particular commitment to Latino communities and emerging creative talent.
just keep livin Foundation
Camila McConaughey & Matthew McConaughey
Founded by Camila and Matthew McConaughey, the just keep livin Foundation brings after-school fitness, nutrition, gratitude and community-service programs to high school students, giving young people practical tools for healthier lives.
Our standard
How We Chose the Señora 100
The Señora 100 is independently selected by Señora Era. We consider Hispanic- and Latino-founded companies and organizations across beauty, wellness, fashion, accessories, home, design, food, drink, family, publishing, media, culture and community impact.
Our editorial team considers factors including originality, product quality, cultural influence, business growth, retail presence, design, innovation, customer enthusiasm, founder story, community impact and future potential.
Inclusion cannot be purchased. Brands and organizations do not pay to appear on the Señora 100. Founder heritage and organization information must be supported by public documentation or direct confirmation whenever possible.
For the honorees
Named to the Señora 100?
Congratulations. Brands selected for the 2026 Señora 100 may share their recognition across social media, newsletters, press pages and company websites.
For honoree use. Honorees are welcome to display the official 2026 Señora 100 badge on their website, press page and social channels. Please use the badge as provided and, when possible, link it to the 2026 Señora 100.
Keep the list growing
Who Should We Know Next?
Know a Hispanic- or Latino-founded consumer brand or organization we should have on our radar? Tell us about it for consideration for future Señora Era editorial coverage and the next Señora 100.
Continue reading
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