Beauty
Eauso Vert
Faye Harris & Tanya Gonzalez
Clean-luxury fragrance label built by two former Estée Lauder marketers that went viral on TikTok and landed shelf space at Bergdorf Goodman.
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Beauty
Nopalera
Sandra Velasquez
Chicana-founded Mexican botanical bath and body brand that turned the nopal cactus into a symbol of Latina luxury, now stocked at Nordstrom and Credo Beauty.
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Beauty
Rare Beauty
Selena Gomez
Selena Gomez's mission-driven makeup brand broke Sephora launch records while funding mental-health access through the Rare Impact Fund.
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Beauty
Sigma Beauty
Simone Xavier & Rene Xavier Filho
Brazilian-founded beauty-tools brand whose F80 Flat Kabuki brush became an industry staple and helped pioneer influencer-led beauty marketing.
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Beauty
Beautyblender
Rea Ann Silva
Rea Ann Silva's category-defining makeup sponge changed how the world applies foundation and built a global beauty-tools empire.
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Beauty
Ceremonia
Babba Rivera
Latina-founded haircare brand rooted in ancestral rituals, credited with bringing curl- and texture-inclusive haircare into Sephora's mainstream.
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Beauty
Chillhouse
Cyndi Ramirez-Fulton
Cult downtown-NYC beauty and wellness studio-turned-product brand known for its playful, Instagram-friendly self-care essentials.
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Eauso Vert
Faye Harris & Tanya Gonzalez
Clean-luxury fragrance label built by two former Estée Lauder marketers that went viral on TikTok and landed shelf space at Bergdorf Goodman.
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Fashion + Accessories
Agua Bendita
Catalina Álvarez & Mariana Hinestroza
Colombian swim house built from repurposed fabric scraps that grew into an internationally celebrated, artisan-driven brand.
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Fashion + Accessories
Carolina K
Carolina Kleinman
Argentine-born designer's resort label celebrated for hand embroidery and artisan techniques sourced from across Latin America.
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Fashion + Accessories
Clare V
Clare Vivier
LA-based handbag label built on French-inspired, effortlessly cool design that grew into a full accessories lifestyle brand.
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Fashion + Accessories
Cuyana
Karla Gallardo & Shilpa Shah
"Fewer, better things" philosophy brand co-founded by Ecuador-born Karla Gallardo, now a premium accessories and apparel mainstay.
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Kids + Family
Maisonette
Sylvana Ward Durrett & Luisana Mendoza de Roccia
A premium children’s marketplace founded by former Vogue editors Sylvana Ward Durrett and Luisana Mendoza de Roccia, curating fashion, décor, toys and family essentials with a distinctly editorial point of view.
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Kids + Family
Super Smalls
Maria Dueñas Jacobs
A joyful children’s accessories brand founded by former fashion editor Maria Dueñas Jacobs, translating the fantasy of grown-up jewelry into oversized gems, crafts and dress-up pieces designed for imaginative play.
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Meet the Señora 100
Our annual curated recognition of 100 Latino-founded brands, founders and cultural leaders is one part of this larger, growing directory.
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