Celebrating the Hispanic & Latino Brands, Founders and Stories Shaping Culture
Hispanic Heritage Month is a celebration of where we come from—and what we’re building next.
This year, Señora Era is celebrating the founders, designers, makers, writers and entrepreneurs shaping the way we shop, eat, dress, decorate, read and live. All month long, we’ll be telling their stories, discovering new names and celebrating the people turning culture, heritage and big ideas into businesses with staying power.
There are the household names. The cult favorites. The brands you’ve probably bought without knowing the story behind them. And the emerging companies we think everyone will be talking about next.
The inaugural Señora 100 is our guide to 100 Hispanic and Latino-founded brands shaping consumer culture right now—from beauty and fashion to food, home, books, media and family.
This isn’t a ranking. It’s a discovery list: 100 brands, founders and stories we think deserve your attention.
Go beyond the list. We’re exploring the people, businesses, traditions, trends and ideas shaping Hispanic and Latino culture now—with new stories publishing throughout Hispanic Heritage Month.
Discover the Latina-founded fashion brands we’re shopping now, from Agua Bendita and FARM Rio to Cuyana, Larroudé, PatBO, Eberjey and more.
Open call
Building Something We Should Know About?
The Señora 100 is only the beginning.
We’re always looking for Hispanic and Latino founders creating exceptional consumer brands. If you’re building something—or know someone who is—tell us about it. Submissions will be considered for future Señora Era editorial coverage and future editions of the Señora 100.
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