Señora Era shopping directory

Latino-Owned Beauty Brands

Discover Latino-, Latina- and Hispanic-founded brands making thoughtful products in beauty and beyond.

Featured Brands

Browse the founders and brands shaping this part of the directory.

Eauso Vert logo

Beauty

Eauso Vert

Faye Harris & Tanya Gonzalez

Clean-luxury fragrance label built by two former Estée Lauder marketers that went viral on TikTok and landed shelf space at Bergdorf Goodman.

Shop the Brand
Nopalera logo

Beauty

Nopalera

Sandra Velasquez

Chicana-founded Mexican botanical bath and body brand that turned the nopal cactus into a symbol of Latina luxury, now stocked at Nordstrom and Credo Beauty.

Shop the Brand
Rare Beauty logo

Beauty

Rare Beauty

Selena Gomez

Selena Gomez's mission-driven makeup brand broke Sephora launch records while funding mental-health access through the Rare Impact Fund.

Shop the Brand
Sigma Beauty logo

Beauty

Sigma Beauty

Simone Xavier & Rene Xavier Filho

Brazilian-founded beauty-tools brand whose F80 Flat Kabuki brush became an industry staple and helped pioneer influencer-led beauty marketing.

Shop the Brand

Featured Products

Shop products already available through Señora Era.

All Beauty Brands

Use the directory to browse the growing list of verified Latino-, Latina- and Hispanic-founded brands.

Loading brands…